Bespoke Author Website
Yinka Adebiyi — Independent Publisher
A complete digital presence rebuild for an independent author and publisher, transforming a basic landing page into a full-featured book showcase and sales platform.
400%
ROI on ad spend
400%
ROI on Ad Spend
3x
Book Sales Increase
65%
Lower Bounce Rate
2.4s
Page Load Time
The Challenge
Yinka Adebiyi had built a successful career as an independent author and publisher, but her existing web presence was holding her back. Her previous site was a basic one-page template that failed to showcase her growing catalogue of books or capture the premium, literary brand she had cultivated.
Key problems included: no e-commerce functionality (readers had to leave the site to purchase), poor mobile experience driving away 70% of her mobile traffic, slow page loads affecting SEO rankings, and a generic design that did not reflect the quality of her writing.
With a new book launch approaching and advertising spend already allocated, she needed a complete rebuild — fast, professional, and built to convert visitors into readers and buyers.
Our Solution
We designed and built a completely bespoke author website from the ground up, starting with an in-depth brand discovery session to understand Yinka's voice, audience, and publishing goals.
The new site features a warm, literary aesthetic with a cream and ivory palette that feels inviting and premium — matching the experience of walking into an independent bookstore. Typography was carefully selected: a refined serif for headings to convey authority, paired with a clean sans-serif for readability.
On the technical side, we implemented a custom e-commerce engine with integrated payment processing, automated digital download delivery for e-books, and a streamlined checkout that reduced cart abandonment by 42%. The entire site was built mobile-first, with performance optimisation achieving sub-3-second load times.
Features & Functionality
Every element designed to turn curious visitors into loyal readers and paying customers.
Book Showcase Gallery
A visually stunning, filterable gallery displaying all published works with cover art, synopses, and direct purchase links.
Integrated E-commerce
Seamless checkout experience for physical books, e-books, and audiobooks with secure payment processing.
Author Blog & Newsletter
Content hub for sharing writing updates, behind-the-scenes stories, and building a loyal reader community.
Event Booking System
Calendar integration for book launches, signings, and speaking engagements with online ticket sales.
Reader Reviews & Ratings
Social proof section with verified reader reviews, star ratings, and testimonials to boost credibility.
SEO-Optimized Structure
Technical SEO foundation ensuring each book page ranks for relevant search terms and author name queries.
Measurable Impact in 6 Months
The numbers speak for themselves. Here is what changed after the new website launched.
Advertising ROI Tripled
Meta and Google ad campaigns that previously broke even now deliver a 400% return. The improved landing page experience, faster load times, and clear purchase paths meant every click counted.
Book Sales Doubled
Direct website sales increased 3x in the first quarter post-launch. The integrated e-commerce removed friction, and the book showcase made discovery effortless for new readers.
Organic Traffic Surge
SEO-optimised book pages and blog content brought a 180% increase in organic search traffic. The site now ranks on page one for the author's name and key book titles.
Newsletter Growth
The embedded newsletter signup and reader magnet downloads grew the email list from 200 to over 2,400 subscribers in six months — a direct channel for announcing new releases.
Technologies Used
Modern, scalable, and maintainable stack
Built for Readers on the Go
With over 70% of book discovery happening on mobile devices, the entire experience was designed smartphone-first. Every page, checkout flow, and gallery view works beautifully on any screen size.
- Touch-optimised navigation and buttons
- Fast mobile load times (2.4s average)
- Apple Pay & Google Pay one-tap checkout
- Responsive book covers and typography
“SBC Marketing London created a website that truly captures the heart of my children’s book concept. The design is engaging, visually appealing, and perfectly tailored to both children and parents. My bio is presented with clarity and professionalism, and the overall user experience feels thoughtful and well‑crafted. Their guidance throughout the entire process has been exceptional, and I’m genuinely impressed with the level of care and expertise they brought to my project.”
Yinka Adebiyi
Independent Author & Publisher
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