Let’s be honest: most marketing emails don’t just flop—they vanish.
They get ignored. Deleted. Or worse… they land in the dreaded spam folder.
But here’s the thing: it doesn’t have to be that way.
With the right strategy, your emails can grab attention, build trust, and drive real revenue—week after week.
🚨 Why Most Marketing Emails Fail
The painful truth?
Most businesses send emails that:
❌ Sound like boring sales pitches
❌ Feel robotic and impersonal
❌ Don’t give the reader a single reason to care
But you’re not most businesses.
You’re ready to stand out—and we’ll show you how.
✉️ 5 Steps to Writing Marketing Emails That Actually Work
1️⃣ Nail the Subject Line
This is your first impression—and your first battle.
Strong subject lines are:
- Short (under 50 characters)
- Specific (“3 Quick Ways to Boost Sales”)
- Curious (“Are you making this mistake?”)
- Personal (“[First Name], you’ll want to see this”)
📌 Pro Tip: Test different subject lines and track which ones get the most opens.
2️⃣ Hook Them with the First Line
Forget “Hope you’re well.”
Instead, grab attention with something punchy:
“You’re leaving money on the table—here’s how to stop it.”
Make it impossible to ignore.
3️⃣ Make It About Them
The reader only cares about one thing: what’s in it for me?
Don’t say:
“We launched a new feature…”
Do say:
“Here’s a new tool that saves you 5 hours a week.”
Use “you” more than “we.” Lead with benefits. Show real value.
4️⃣ Keep It Clear, Friendly & Easy to Read
People scan emails—they don’t read novels.
✅ Use short paragraphs
✅ Break things up with bullet points
✅ Bold key info
✅ Write like you talk over coffee ☕
5️⃣ Finish with a Strong, Obvious CTA
Don’t leave them guessing what to do next.
Examples:
🎯 Book a free call
🎯 Download a checklist
🎯 Read the full blog
Say it clearly. Link it boldly. Make it easy to take action.
🛠 Bonus Tips for Email Success
📅 Send consistently (weekly or biweekly builds trust)
🧪 Test subject lines, CTAs, and layouts
📊 Track open and click-through rates—and optimise regularly
🔁 Quick Recap
✅ Catch attention with your subject line
✅ Start strong—no fluff intros
✅ Focus on their needs, not yours
✅ Make it scannable and human
✅ Close with a powerful, actionable CTA
💬 7 Frequently Asked Questions (FAQs)
1. What’s the best length for a marketing email?
Keep it between 150–300 words. Just enough to deliver value without losing attention.
2. How often should I send marketing emails?
Once a week or biweekly. Stay consistent, but don’t overdo it.
3. How do I avoid the spam folder?
Avoid clickbait phrases, all caps, and too many links. Always include an unsubscribe link.
4. Should I use images or plain text?
A clean design with light visuals can help—but keep text the priority for better deliverability.
5. How many CTAs should I include?
One strong CTA is better than several weak ones. Clarity drives clicks.
6. Can emojis help subject lines?
Yes, if used sparingly. A well-placed emoji can boost open rates.
7. What’s the best time to send?
Tuesdays to Thursdays, mid-morning or early afternoon—then test with your audience to find your sweet spot.
💼 Want Emails That Get Opened, Read, and Clicked?
If you’re tired of sending emails that land with a thud—or worse, in spam—then it’s time to get strategic.
At SBC Marketing London, we help small business owners, entrepreneurs, and startups craft marketing emails that actually convert.
We don’t do guesswork—we do what works:
✅ Data-driven subject lines
✅ Irresistible content that feels personal
✅ CTAs that spark action
✅ Formatting that boosts readability
🎯 Book Your FREE 30-Minute Email Audit Call Today
We’ll review one of your recent emails or campaigns and show you:
✔️ What’s turning readers off
✔️ How to improve open and click-through rates
✔️ How to write with clarity, confidence, and conversion in mind
This isn’t a sales call. It’s a clarity call.
👉 Click here to claim your FREE email session with SBC Marketing London – limited spots available weekly.
Let’s help your emails work as hard as you do.
SBC Marketing London – Marketing That Means Business.
