Common SEO Mistakes That You Need To Avoid, every website owner wants to rank higher and improve their online visibility to attract more potential customers. That said, in the process of trying to keep up with the SEO demands, businesses tend to make some critical mistakes that hurt their site’s performance rather than helping it to rank higher in search engines.

If your ranks are dropping significantly or your website is failing to rank well, you are probably doing something wrong. That’s why we have listed some of the most common SEO mistakes shared by our digital marketing consultant in London from their experience.

Wrong Keyword Targeting

SEO is all about keywords. No matter how much you try, without the right keywords, you won’t be able to rank higher in search engines. The correct use of keywords and keyword variations are vital if you want to rank high consistently. From URL and titles to tags and headings, you have to use the right keywords to make the most of all the options available. Hence, check whether you are using targeting the right keywords.

Overlooking Quality Content

Of course, this is nothing new. Content is still the king. However, we could see a lot of people struggling with content. This is one of the most common SEO mistakes that people often make. You need to write for both search engines and your target audience. It’s no use if your content has valuable information that search engines and consumers are looking for. Hence, writing quality content is the way to go.

Ignoring Local SEO

If your business operates at a physical location, it’s important to have local SEO. This is because people trust Google for finding the address, hours of operation, services offered, and contact number of a local business before visiting. This is when GMB (Google My Business) comes into play.

When you claim your list in GMB, the chances of customers finding you when they search for any service or product that you provide is high. You wouldn’t want to miss out on a potential customer who is interested in your product or service. Would you? Optimise your website for local SEO and claim your GMB listing if you have not yet.

Not Having a Mobile-Friendly Website

If your website isn’t mobile-friendly, you are missing out on a significant amount of your potential customers who are ready to buy your product or use your service. Yes, about 50% of all traffic comes from mobile devices. That’s why Google considers mobile-friendly websites.

Holding On To Old SEO Practices

Google is constantly changing its algorithms to provide the best search experience for its users. The SEO strategies that worked well before a decade ago are no longer effective. If you want to rank higher in the search engines, keep yourself updated and implement modern SEO techniques into your digital marketing campaigns.

Buying Backlinks

It’s no wonder backlinks are one of the crucial ranking factors. But, if you are buying the links, your website will be penalised by Google. You are potentially ruining your chances of ranking on search engines. Hire a digital marketing company in London to build quality links and boost your rankings.

If you are looking for digital marketing services in London to achieve your SEO goals, we got you covered. Please get in touch with us for further queries.

About the Author

The author is a blogger and experienced digital marketing consultant in London. Along with the team of passionate individuals, he is dedicated to helping small businesses to survive and thrive in the digital marketing world. Visit for more details.


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