How We Increased Client Revenue by 340% with PPC

When TechFlow Solutions approached us, they were spending £15,000 monthly on Google Ads with disappointing results. Their cost per acquisition was unsustainable, and they were considering abandoning paid advertising altogether. Six months later, they had achieved a 340% increase in revenue while reducing their cost per acquisition by 62%. Here's exactly how we did it.

The Initial Audit: Identifying the Problems

Our first step was a comprehensive audit of their existing campaigns. We discovered several critical issues that were draining their budget without delivering results.

• Broad match keywords consuming 70% of budget with minimal conversions
• No negative keyword strategy, leading to irrelevant clicks
• Landing pages with 78% bounce rate
• No conversion tracking beyond form submissions
• Ad copy that failed to differentiate from competitors

Phase 1: Foundation Restructuring

We completely restructured their account using a single keyword ad group (SKAG) approach for their highest-value terms, while implementing tightly themed ad groups for broader coverage. This allowed us to achieve much higher quality scores and lower CPCs.

Phase 2: Landing Page Optimization

We created dedicated landing pages for each major service category, ensuring message match between ads and landing pages. Each page was optimized for conversions with clear value propositions, social proof, and compelling calls to action.

“The landing page changes alone reduced our bounce rate from 78% to 34% and doubled our conversion rate within the first month.”

— TechFlow Solutions CEO

Phase 3: Advanced Bidding Strategies

Once we had sufficient conversion data, we implemented Target ROAS bidding strategies. This allowed Google's machine learning to optimize bids in real-time based on the likelihood of conversion and the predicted value of each click.

Phase 4: Audience Layering

We implemented sophisticated audience targeting, including remarketing lists for search ads (RLSA), similar audiences, and in-market audiences. This allowed us to bid more aggressively on users who were more likely to convert.

The Results

After six months of optimization, the results spoke for themselves:

• Revenue increased from £45,000 to £198,000 monthly (340% increase)
• Cost per acquisition reduced from £180 to £68 (62% reduction)
• Return on ad spend improved from 3:1 to 13.2:1
• Quality scores improved from average 5/10 to 8/10
• Click-through rates increased by 156%

The key to this success wasn't any single tactic—it was the systematic approach of auditing, restructuring, testing, and optimizing every element of the PPC ecosystem.