To set the stage here are some stats to back the 7 reasons why your business needs to send out a newsletter regularly…
- 81% of Small businesses rely on email marketing for primary customer acquisition and 80% for retention
- 49% of consumers say they like receiving promotional emails from their favourite companies
I am sure you have heard me say over and over again that numbers don’t lie, below are 7 reasons why you should implement this as a strategy in your business now.
Get regular feedback from your customers, regular feedback will keep more relevant with your customers’ cohort, let your customers help you design and shape your products or services. Customer is King so getting their feedback regularly is a winning strategy for you and your business. It is good to talk.
It goes without saying that the more you know your customer, the better you can serve them. A good email client over time will offer all types of data that helps to really know your customers’ behaviour patterns. Knowing your customer in depth is crucial for all businesses as this will help to serve them better and even introduce new product lines or services.
In business one size doesn’t fit all, so all your customers are not the same. Segmentation is a process that enables you to group your customers together more accurately. The data you gather from your email client will enable you to segment more. A good segment list will help you to target your audience with better content and offer that they cannot resist.
You may be an expert or even a guru in your industry but your customers don’t know this about you. With a regular newsletter, you can showcase your knowledge, resolve all customer challenges and build your credibility. Using a newsletter in your business is the easiest way to drive direct traffic to your current blog post, podcast, and your latest video. As long as your newsletter is fully loaded with useful information your customers can use, they will happily come to you for help because you have become a trusted advisor over time.
The majority of your customers actually want to hear from you and there are statistics to back this claim, something like 50 of customers wants to hear from brands and companies that they love. Customers want to connect with you as long as you are providing them with great content and unstoppable offers. If they are on your mailing list, they are hot leads and your newsletter will remind them of your brand if they need the service that will turn to you, which will help to increase your sales.
This old adage is still true in 2022, people do business with people they know and trust. The best way for you to build relationships more profitable is through a regular newsletter. Your newsletter gives a direct channel to communicate with your potential audience and over time they will begin to understand your brand even more and they potentially become your brand evangelist both online and offline, which will result in referrals.
Your newsletter can seriously boost your sales monthly, this is achievable through great content and an unstoppable offer. In general, your audience can be segmented into three categories.
- People who will always buy to product
- People who will never buy from you
- People who need a little push
Your regular newsletter will be the ideal tool to do the little push on a regular basis, all you have to do is just incentive them to try your service through discount vouchers or codes.
The newsletter is still the best way we find to build a long-term business relationship with your customers. All our customers send out a regular newsletter to their client base. The newsletter will help to grow your sales and always keep you in forefront of your customers’ minds. You can even use your newsletter to ask for referrals and increase the visibility of your brand beyond your imagination. If you would like us to review or redesign or revamp your current newsletter, contact SBC Marketing London team, Well-designed newsletters always get a good readership from our experience.