#5 Marketing Strategies That Still Crush It

Marketing’s always changing, right?

But some things just keep working no matter how much time passes.

Here are 5 solid marketing strategies that STILL bring in results like crazy.

1. Email Marketing: The OG That Still Works

Even with all the shiny new platforms, email marketing is still the OG. Why? Because it just works.

Think about it: People still check their email daily. They get updates, offers, newsletters—whatever you want to send. The best part? Email is super personal and targeted.

Want higher open rates? Segment your email list. Send content that’s actually relevant to each group of people. For example, if you run an e-commerce store, you might want to send product recommendations based on previous purchases. This level of personalisation not only boosts engagement but also increases conversion rates.

Adding interactive elements to your emails is a game-changer too. Polls, quizzes, or embedded videos can transform a standard email into something that feels alive. And let’s not forget about in-email purchasing options. Making it easy for your customers to buy directly from your email can skyrocket your sales.

Automation tools have also revolutionized email marketing. You can set up sophisticated workflows that send automated emails based on user behavior. For instance, if someone abandons their cart, an automated follow-up email can nudge them to complete their purchase. It’s like having a personal assistant working around the clock!

With over 40 years of proven effectiveness, email marketing remains one of the most consistent and reliable strategies in a marketer’s toolkit.

2. Strategic Partnerships: Help Each Other Out

Who says you have to do it all alone?

Strategic partnerships are where you and another business help each other out. You both bring something to the table and get twice the benefit. For example, a graphic designer teaming up with a marketing agency: The designer can send clients who need marketing services, and the agency can refer clients needing design work. Win-win.

But don’t just think about any partnership. Look for businesses that target the same kind of customers as you, but don’t directly compete. This way, you both gain new leads without stepping on each other’s toes.

You can co-host events, share social media posts, or collaborate on content. Imagine writing a blog post together that combines your expertise! This not only provides value to both audiences but also increases visibility for both brands.

Another great tactic is to create joint marketing campaigns. Whether it’s a shared email blast or a co-branded product, these efforts can amplify your reach. Plus, it’s way more cost-effective than going solo. When you work together, you’re not just sharing resources—you’re also leveraging each other’s audience and credibility.

3. Updating Old Content: Make It Fresh Again

Got some blog posts that did well in the past? Don’t let them just sit there gathering dust. Update them!

Google loves fresh content, and so do people. So, take that old blog post, add some new info, slap in some recent stats, and boom—you’ve got a fresh piece of content that’ll rank better AND drive more traffic.

Think about it: If your blog post covered a topic that’s still relevant but lacked current data or examples, people might skip it for something more recent. By updating it, you not only improve your SEO but also enhance the user experience. When people find valuable, up-to-date information, they’re more likely to stay on your site and engage.

This strategy saves you from always having to create something brand new. Instead of burning out over new topics, you can focus on maximizing the potential of what you already have. It’s like giving your old content a facelift!

Plus, refreshing content gives you a chance to include new multimedia elements—like infographics or videos. This not only makes your content more engaging but also caters to different learning styles. Some people prefer reading, while others might absorb information better through visuals.

4. Live Events: People Love People

Ever heard, “People do business with people they know, like, and trust”?

Yeah, it’s true.

Live events—whether they’re in person or virtual—are GOLD when it comes to connecting with your audience. Why? Because they give your business a face, a voice, a personality. Webinars, live streams, and in-person talks build real relationships. People see you, hear you, and start to trust you.

Imagine hosting a webinar where you share insider tips or industry secrets. You’re not just delivering content; you’re engaging with your audience in real-time. You can answer questions, handle objections, and address concerns right then and there. This kind of interaction transforms you from just another brand into a trusted resource.

Live streaming is another killer option. Platforms like Instagram and Facebook let you go live, showing behind-the-scenes content or product demos. This transparency fosters authenticity, which is essential for modern consumers. When people feel they know you, they’re way more likely to become customers.

And let’s not forget about in-person events. Think conferences, workshops, or community meet-ups. These are powerful for building trust and loyalty. Meeting face-to-face creates a connection that no online interaction can replicate. When you shake hands and share stories, it’s a whole different ball game.

5. Omnichannel Strategies: Be Everywhere

Your customers are everywhere, so you should be too.

That’s what omnichannel marketing is all about. Whether it’s Instagram, Facebook, TikTok, email, or even direct mail (yup, still works), you’ve gotta be where your audience hangs out.

But here’s the trick: You can’t just copy and paste the same thing on every platform. Each channel has its own vibe. What works on LinkedIn won’t necessarily work on Instagram. So, adapt your content to each platform, while keeping the overall message consistent.

For example, on Instagram, you might share stunning visuals and short, punchy captions. On LinkedIn, however, you’d likely want to go deeper with professional insights and longer posts. Understanding the nuances of each platform ensures your message resonates.

The result? A seamless experience for your audience across the board, which means more engagement and more sales.

And don’t forget to track customer interactions across these platforms. This data is gold. You’ll learn what works, what doesn’t, and how to personalise future communications.

Need help with all these Marketing Strategies?

We get it—keeping up with these marketing strategies can be a lot. That’s where we come in.

At SBC Marketing London, we’re experts in taking these timeless strategies and making them work for YOUR business. Whether you need help with live events, partnerships, email, or just a killer omnichannel strategy, we’ve got you covered.

Let’s chat and see how we can help your business grow. Reach out today for a free consultation!

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