Let’s face it: social media can feel like a full-time job. Between posting, commenting, creating content, and analyzing results—it’s easy to feel overwhelmed.
But here’s the good news…
You don’t need to do everything.
You just need to do the right things—consistently.
At SBC Marketing London, we’ve helped hundreds of small businesses across the UK stop spinning their wheels and start getting real results on social media. Now we’re pulling back the curtain on the top 5 strategies we use to help our clients grow.
Let’s dive in.
1️⃣ Pick the Right Platform (Not All of Them!)
If you’re trying to show up on every platform, you’ll end up mastering none.
Instead, focus on where your ideal customers already hang out:
- 🧑💼 B2B or Coaches? → LinkedIn & Twitter
- 👗 E-commerce or Lifestyle Brands? → Instagram & TikTok
- 🏪 Local Businesses? → Facebook & Google Business Profile
🎯 ACTION STEP: Choose ONE core platform and commit to showing up consistently. Master it before you move on.
2️⃣ Follow the 80/20 Rule (Give More Than You Sell)
Nobody likes a pushy brand. In fact, the fastest way to lose followers is to constantly promote.
Use this proven breakdown:
- 80% Value: Tips, inspiration, behind-the-scenes, stories, and quick wins
- 20% Promotion: Offers, testimonials, launches, and direct CTAs
📝 ACTION STEP: Before your next offer post, line up 3 value-driven posts.
3️⃣ Use Short-Form Video (It Builds Trust Fast)
You don’t need fancy lighting or a professional shoot. You just need your phone, a bit of light, and something real to say.
Try:
- A 15-second tip 💡
- A myth-busting moment 🧠
- A peek behind the curtain 🎬
📱 ACTION STEP: Record one authentic video this week. Post it—even if it’s not perfect.
4️⃣ Engage More Than You Post
Posting is just one side of the coin. Engagement is where the magic happens.
- Reply to every comment
- Slide into DMs with thanks or tips
- Ask meaningful questions in captions
- Leave thoughtful comments on accounts in your niche
💬 ACTION STEP: Spend just 10 minutes per day engaging with your audience and similar accounts.
5️⃣ Track What’s Working—Then Do More of It
Guessing is not a strategy.
Use your platform’s analytics to find what content is working—and do more of that.
Look at:
- 🚀 Your top 3 performing posts
- 📉 Engagement dips
- 🛒 Posts that drove sales, signups, or clicks
📊 ACTION STEP: Today, check your insights. Pick your best post. Recreate it with a fresh twist.
✅ Quick Recap: Your 5-Part Social Growth Plan
✔ Pick one platform that matches your audience
✔ Give 80% value, 20% promotion
✔ Post simple, real videos
✔ Engage like a human, not a brand
✔ Track, tweak, and repeat
📢 Ready to Get Serious About Social Media?
If you’re tired of the guesswork and want a proven strategy tailored to your business, SBC Marketing London is here to help.
✅ Book your FREE 30-minute Marketing Discovery Session today.
No pressure. No jargon. Just smart, practical advice that helps you grow.
👉 Click here to book your free session
Or call us at 020 8058 5722.
We’ve got the tools. The experience. And the heart to help your business thrive.
🔍 5 Social Media Strategy FAQs
Q1: How often should I post on social media?
A: Aim for consistency over frequency. 3–4 times per week on one platform is better than daily burnout.
Q2: What type of content performs best?
A: Value-based content (tips, stories, and videos) typically gets more engagement than hard-sell promos.
Q3: I don’t like being on camera. Do I have to do video?
A: No—but it helps. You can start with voice-over clips, screen recordings, or simple reels with text.
Q4: Should I run ads or focus on organic content first?
A: Nail your organic strategy first. Then boost your best posts with small budgets for even greater reach.
Q5: How long until I see results?
A: Most clients see engagement and follower growth within 4–6 weeks when they stay consistent.
📌 Let’s grow your brand smarter, not harder.
Start with a free session. Stay for the results.
➡️ Book Now
➡️ Or email: hello@sbc-marketing.co.uk
